Does the weather affect how you shop?

While there are seasonal trends in retail – bank holidays, Christmas and regular sales – the weather can also play a large part in sales and even pricing.

From hot summers to wet winters, the conditions can determine how consumers buy, what they buy, when retailers introduce new lines and when sales periods start.

It’s a fine balancing act for many retailers, with those managing to take advantage of shifts in the weather getting the best results.  Running the right promotions at the right time can lead to a considerable increase in sales and profits.

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