While there are seasonal trends in retail – bank holidays, Christmas and regular sales – the weather can also play a large part in sales and even pricing.
From hot summers to wet winters, the conditions can determine how consumers buy, what they buy, when retailers introduce new lines and when sales periods start.
It’s a fine balancing act for many retailers, with those managing to take advantage of shifts in the weather getting the best results. Running the right promotions at the right time can lead to a considerable increase in sales and profits.
Continue reading “Does the weather affect how you shop?”
Brexit negotiations might lurch from one crisis to another, but we can sleep soundly over the coming weeks knowing that supplies of Magnums have been protected. Unilever have announced recently that they’ve stockpiled the ice cream along with crates and crates of Lynx and Sure deodorant. That’s one bit of really good news among the gloom. Following Brexit we might be starving, unable to get a doctor’s appointment or buy petrol but we can go to work smelling sweet! Continue reading “How has the public opinion on Brexit changed?”
Here at Retail Maxim we are sure that lots of you lovely people have experienced the annoyance of the little card on the doormat, saying: “Sorry we missed you.” It’s frustrating to say the least.
Continue reading “Click & Collect – Saviour of the High Street?”
On 23 June 2016, the UK popped the question that had rumbled under the surface of British politics for a generation: should the country remain within the European Union or end its 40-year membership and go it alone? 52% of voters opted for Brexit. Since that point, despite two and half years of negotiation, the situation seems to have reached a stalemate that is causing tremendous uncertainty in the UK.
Continue reading “Are you planning on spending more when Brexit is resolved?”
It only feels like yesterday since we were last singing Christmas carols and drinking mulled wine. But the holiday season is upon us once again, and it’s time to get some Christmas shopping done!
Continue reading “Christmas Shopping – has the race officially started?”
We have seen a lot of discussion in the press recently over the roles of various shopping channels and the future of the entire shopping experience. It’s a fact that there seems to have been a real gear shift in terms of online shopping. The headline ‘the death of the high-street’ has been bandied about with the growth of online shopping being cited as signalling the end of shopping as we traditionally know it. Here at Retail Maxim we thought it would be interesting to understand the motivations of UK shoppers who still shop in-store, such as how frequently they are shopping and what motivates them to shop in-store. Our aim is to get a bit more perspective on the situation.
Continue reading “What now for in-store shopping?”
In a world of next day delivery and free delivery, a reliable and important service which is sometimes overlooked is click and collect. It’s a service which a number of large businesses run and structure a lot of their logistics around. But how often is it used and is it important to the consumer? As collection lockers are being installed in supermarkets and shopping centres, which see an opportunity to drive footfall, we also wanted to see if people are using these. We sent out a poll to a number of you to find out more…
Continue reading “Are customers using click and collect?”
It’s hard to ignore the impact that online shopping is having on retail and our shopping experiences, but is it necessarily for the better? A common retailing technique that is overlooked is matching the level of service provided in store with a fully equipped website. With this in mind, we put out a poll to find out how a retailers’ online presence affects a customer’s perception and potential sales. Continue reading “How do online stores affect retailers in the UK?”
There have been many reports in the news lately about the High Street and how various retailers, such as House of Fraser, Poundworld, Toys R Us and Maplin (to name a few), are suffering from high street woes. But how has this news affected consumers?
Continue reading “Should we be worried about Department Stores?”
Loyalty schemes are fast becoming part of many retailers strategies to encourage both new and loyal customers to use their services. What every business has in common is the desire to drive repeat sales and business, whether this is in the form of membership cards, loyalty schemes or reward plans. It is apparent that now more than ever, consumers have an increasing number of shops to choose from; this means that the retailers themselves must remain competitive and differentiate from the competition. Continue reading “Do retailer loyalty schemes actually work?”