Mystery shopping; for the seasoned shopped, the profession may seem to been around for an exceedingly fair amount of time.
Yet, the mention of mystery shopping in casual conversion could raise a few eyebrows as the majority of the public is unaware of any mystery shopping companies that do exist.
We’re delving deep into history to find some of the earliest signs of mystery shopping.
During the 1940s, a research company named WilMark decided to hire private investigators to visit retail shops and banks undercover to spot any internal theft. The practice proved successful and from then on WilMarks’ client base grew and they announced the service as mystery shopping.
The ’50s was the time of the World War II recovery leading to mystery shopping falling behind in popularity, however, the service remained available on a smaller scale.
Throughout the ’60s and ’70s mystery shopping bloomed. With the influx of entrepreneurs paired with the thirst of controlling the bottom line, businesses had to compete against other companies. Thus they sought ways to remain profitable and ahead of their competitors which is where mystery shopping came to rise again, enabling businesses to measure the competitions’ strengths and weaknesses and locate which areas of their brand needed improvement.
The ’80s saw mystery shopping companies becoming more widespread, although it wasn’t the same story at the beginning of the decade. Fax machines were sparse which meant that reports and shoppers’ receipts were would have been sent back and forth between through the USPS, along with payment checks. Many of the assignments’ details were given over the phone which lead to a number of instances of miscommunication.
Today, mystery shopping has increased in popularity and continues to flourish with businesses choosing to investigate the work performance of their employees, as well as research into another companies’ strategy. The internet proves a great platform to access and submit reports online and receive paid transactions online.
Do you think you have what it takes to be a mystery shopper? Check out our mystery shopping criteria here!