We have seen a lot of discussion in the press recently over the roles of various shopping channels and the future of the entire shopping experience. It’s a fact that there seems to have been a real gear shift in terms of online shopping. The headline ‘the death of the high-street’ has been bandied about with the growth of online shopping being cited as signalling the end of shopping as we traditionally know it. Here at Retail Maxim we thought it would be interesting to understand the motivations of UK shoppers who still shop in-store, such as how frequently they are shopping and what motivates them to shop in-store. Our aim is to get a bit more perspective on the situation.
It’s clear to all retail professionals that online shopping is showing huge growth. The convenience, competitive pricing and speed which online shopping offers appeals to lots of us. We have previously discussed how this affects stand alone retailers but it also begs the question of whether it affects shopping centres.
There have been many reports in the news lately about the High Street and how various retailers, such as House of Fraser, Poundworld, Toys R Us and Maplin (to name a few), are suffering from high street woes. But how has this news affected consumers?