There have been many reports in the news lately about the High Street and how various retailers, such as House of Fraser, Poundworld, Toys R Us and Maplin (to name a few), are suffering from high street woes. But how has this news affected consumers?
Regardless of the line of business you are in, the customer service you are providing should be top priority.
Without quality customer service, not only will the marketing likely fail but also the business’ itself will be in a precarious position.
To keep those customer’s returning and have really great customer service, we’re sharing some tips below.
It is incredibly exciting to become a mystery shopper and receive your first assignment.
The world of mystery shopping, although beneficial in many many ways, is frequently misunderstood.
We’re looking into some common myths about mystery shopping and debunking them along the way!
We have all heard about Mystery Shopping, but can we really use it to make extra cash and how can we go about it? Here are some tips and suggestions to shop for free:
Customer service is one of the main aspects a customer will judge a business on.
It is your responsibility, as the business owner, to deliver the service a customer expects from using your products/services.
What determines the true cost of poor customer service? The short answer is that there isn’t an equation to help determine how much you are losing by poor customer service.
No two customers or businesses are the same but the negative impact of producing poor customer service can be similar, if not the same.
For each customer that is lost from poor customer service, you lose new customers that could have been referred to you. Along with that, your brand’s reputation could be damaged and brand loyalty. This will further negatively impact your performance and profits.
Mystery shopping is a popular tool used by many businesses to measure the quality of their services or product delivery from a consumer perspective.
Many times the actual delivery at the retail outlet is not up to par with the company’s policies and claims and mystery shoppers can help the company pick out whether their frontline staff is providing customers the standard of service expected of them.
Ensuring that your customers are receiving a consistent experience across all channels is important for them to form a positive connection with your brand.
A great brand experience is ultimately down your customer’s satisfaction with each channel of you brand, including your website, branding, employee interaction and atmosphere but bad experience with any one of those channels has the possibility to ruin the customer’s view of your brand as a whole.
It is easier on some channels that others to control the experience the customer will have. As your website, app and marketing will be entirely under your control and are offering lots of data and feedback opportunities, you can make sure that your customers are receiving great interactions on those channels. It can be difficult, however, to keep up that same consistency in physical stores.
There are many challenges that come along when working in retail.
Often, it’s the distraction of these challenges that means employees lose focus on providing the best customer service they can to shoppers.
Gathering effective feedback about your business can take many forms, including conducting a customer survey.
Although customer surveys are the popular choice for many businesses, mystery shopping is proving to be the more effective option, and here’s why: