It’s the most wonderful time of the year: Christmas adverts are on the air, decorations are being put up, Christmas Markets are now filling your weekend plans and festive jingles are playing in the background in most shops. While this is the time for cosy nights in front of the fire, it is also the time for stressful Christmas shopping. As a mystery shopping company, Retail Maxim always helps retailers gain important insight on shoppers’ experiences. This is why we have asked a randomly selected panel a few questions on the subject of Christmas shopping and advertising, here are our findings: Continue reading “Thoughts on Christmas Shopping”
On the 2nd of November, the Bank of England raised the base rate from 0.25% to 0.50%, in an attempt to tackle inflation following the post-Brexit economic slowdown. The term interest rate refers to the amount that is due to be charged to the borrower as interest and it comes as a percentage of the loan in question. While the rise in interest rates won’t affect savers much, it might affect small businesses, first-time homeowners and mortgage payers. Continue reading “Interest Rates Rises and Christmas”
We have all been victims of it. You are in a cafe or a restaurant, you have chosen and ordered a yummy meal and you are excited to finally eat your lunch. As you are about to pay, the nice lady at the counter asks “Would you like dessert for only £1 more?” All of us has experienced upselling in one way or another. On one hand, the extra pound spent for an additional item is a great deal. But on the other side, the cafe has led you to spend more money for something you didn’t really want. Continue reading “Is upselling good customer service?”
Regardless of the line of business you are in, the customer service you are providing should be top priority.
Without quality customer service, not only will the marketing likely fail but also the business’ itself will be in a precarious position.
To keep those customer’s returning and have really great customer service, we’re sharing some tips below.
It is incredibly exciting to become a mystery shopper and receive your first assignment.
The world of mystery shopping, although beneficial in many many ways, is frequently misunderstood.
We’re looking into some common myths about mystery shopping and debunking them along the way!
We have all heard about Mystery Shopping, but can we really use it to make extra cash and how can we go about it? Here are some tips and suggestions to shop for free:
Customer service is one of the main aspects a customer will judge a business on.
It is your responsibility, as the business owner, to deliver the service a customer expects from using your products/services.
Earlier this year, a colleague of ours’ son was diagnosed with Type 1 Diabetes.
Due to this, his mother must test his blood every 2 hours leading to the two of them being unable to enjoy a full night’s sleep.
We discovered that they were able to purchase a continuous glucose monitor retailing for £750, as this is not available through the NHS, we set on a fundraising mission.
What determines the true cost of poor customer service? The short answer is that there isn’t an equation to help determine how much you are losing by poor customer service.
No two customers or businesses are the same but the negative impact of producing poor customer service can be similar, if not the same.
For each customer that is lost from poor customer service, you lose new customers that could have been referred to you. Along with that, your brand’s reputation could be damaged and brand loyalty. This will further negatively impact your performance and profits.
Mystery shopping is a popular tool used by many businesses to measure the quality of their services or product delivery from a consumer perspective.
Many times the actual delivery at the retail outlet is not up to par with the company’s policies and claims and mystery shoppers can help the company pick out whether their frontline staff is providing customers the standard of service expected of them.