What is a Mystery Shopper and what purpose do they have?
Mystery Shoppers also known as a Mystery Consumer is an individual(s) who are hired by market research companies such as Retail Maxim and others like Watchdog organizations but also can be internal, their key role is to measure the quality of service, gather specific information about products & services as well as check the compliance with regulation.
The obvious role of a mystery shopper is they perform specific tasks such as purchasing product(s), asking questions about the product or service, registering complaints or behaving in a certain way, and then provide detailed surveys or feedback about their experiences.
So what about mystery shoppers today?
Since around 2010 onwards, mystery shopping has become abundant in the medical tourism industry, with healthcare providers and medical facilities using mystery shoppers to asses and improve the customer service experience.
In the United Kingdom mystery shopping is increasingly used in this day and age to provide feedback on customer services provided by local authorities, and other non-profit companies such as housing associations.
To find out more about the criteria to be a mystery shopper or the common FAQs to becoming a mystery shopper then please click one of the two links.