How has the public opinion on Brexit changed?

Brexit negotiations might lurch from one crisis to another, but we can sleep soundly over the coming weeks knowing that supplies of Magnums have been protected. Unilever have announced recently that they’ve stockpiled the ice cream along with crates and crates of Lynx and Sure deodorant. That’s one bit of really good news among the gloom.  Following Brexit we might be starving, unable to get a doctor’s appointment or buy petrol but we can go to work smelling sweet!

On a more serious note, with all the scaremongering going on about Brexit at present, here at Retail Maxim, we wanted to understand if consumers are genuinely concerned enough to be stockpiling food and essential items, just in case of a ‘no deal’ outcome. As always, we went to the polls and asked. We asked a base of nearly 1200 people “As a result of Brexit are you planning to stockpile any food and household essentials in case of a ‘no deal’ outcome?”

From the responses, it is evident that stockpiling food is not a top priority for most of us at present, with 84% saying that they NOT planning to stockpile food and household essentials. However, there were still nearly 10% that said they were planning to with the rest undecided. It will be interesting to see if this changes as the Brexit crisis deepens and evolves!

Stepping back from the individual issues that Brexit throws up we were also interested to understand if people’s opinions or desire to either leave or remain has changed since we all voted back in 2016. It’s clear that so much more information has emerged since the original referendum. So, we asked another poll of nearly 1200 consumers: “Knowing everything you know today about Brexit, if you had the chance to vote again, how would you now vote in a referendum about whether the UK should leave the EU?”

Despite the relatively small sample, from our poll, it would appear that there is a definite trend back towards remain with 46.39% of the respondents answering that they would now vote to remain in the EU, compared to just 42.86% who said they would still vote to leave. This indicates that things may have changed since we all voted back in 2016. Our findings are also consistent with those of other national polls.

There is so much confusion surrounding Brexit that nobody really knows what the outcome will be which causes uncertainty and directly affects consumer spending. Here at Retail Maxim, we care about the future of retail. If you want to find out more about how your business can thrive in these uncertain times, get in touch.