This ‘golden quarter’ is an absolutely crucial trading period for most retailers. Now is an ideal time for retailers to seize the opportunity to leverage bricks-and-mortar locations to provide a truly differentiated, memorable and distinctive instore experience to shoppers.
However, as important as getting the Customer Experience right during Christmas trading is, it’s also important that the momentum of excellent customer service provision carries forward into 2022.
At any time of the year, store staff have an enormous influence over the customer experience, right from the moment a customer steps inside the store until they leave. This can include welcoming customers, offering help, assisting the customer to understand their needs, providing advice and solutions, and ensuring that the customer feels reassured over their choice.
At Retail Maxim we offer a range of CX measurement & development services that can help clients improve their service offering from traditional store based Mystery Shopping through to Omni Channel assessments and CSAT surveys.
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