Video mystery shopping isn’t all that different to regular mystery shopping, the only difference is that it is filmed.
Like mystery shopping, video mystery shopping is incredibly effective for management to get the whole consumer experience. It can also be utilised for any coaching, monitoring or training that needs to be done.
How is video mystery shopping conducted?
The shopper will need a button or pinhole video camera that has a microphone built in and a recorded that has a Secure Digital (SD) card. It would then replace a button on the person’s clothing, preferably a dark coloured shirt or blouse that can easily hide a camera.
There is a possibility you may need to fiddle with the camera beforehand to find a suitable, comfortable position for the camera to sit in and stay in.
Once you arrive at your destination to carry out a video shop, turn on the camera and ensure it’s recording, then state your name, the time and date, and the location for your records before leaving your car, or in a private place. After completing your shop, do not turn off the camera until you are in the car, or, again, in a private place.
Following this, upload the video to the specified location as allocated by the company you are working for.
Retail Maxim can provide you with the latest digital recording equipment to ensure that the highest quality visual and audio feedback is received.