While there are seasonal trends in retail – bank holidays, Christmas and regular sales – the weather can also play a large part in sales and even pricing.
From hot summers to wet winters, the conditions can determine how consumers buy, what they buy, when retailers introduce new lines and when sales periods start.
It’s a fine balancing act for many retailers, with those managing to take advantage of shifts in the weather getting the best results. Running the right promotions at the right time can lead to a considerable increase in sales and profits.
Continue reading “Does the weather affect how you shop?”
Brexit negotiations might lurch from one crisis to another, but we can sleep soundly over the coming weeks knowing that supplies of Magnums have been protected. Unilever have announced recently that they’ve stockpiled the ice cream along with crates and crates of Lynx and Sure deodorant. That’s one bit of really good news among the gloom. Following Brexit we might be starving, unable to get a doctor’s appointment or buy petrol but we can go to work smelling sweet! Continue reading “How has the public opinion on Brexit changed?”
Here at Retail Maxim we are sure that lots of you lovely people have experienced the annoyance of the little card on the doormat, saying: “Sorry we missed you.” It’s frustrating to say the least.
Continue reading “Click & Collect – Saviour of the High Street?”
On 23 June 2016, the UK popped the question that had rumbled under the surface of British politics for a generation: should the country remain within the European Union or end its 40-year membership and go it alone? 52% of voters opted for Brexit. Since that point, despite two and half years of negotiation, the situation seems to have reached a stalemate that is causing tremendous uncertainty in the UK.
Continue reading “Are you planning on spending more when Brexit is resolved?”
It only feels like yesterday since we were last singing Christmas carols and drinking mulled wine. But the holiday season is upon us once again, and it’s time to get some Christmas shopping done!
Continue reading “Christmas Shopping – has the race officially started?”
We have seen a lot of discussion in the press recently over the roles of various shopping channels and the future of the entire shopping experience. It’s a fact that there seems to have been a real gear shift in terms of online shopping. The headline ‘the death of the high-street’ has been bandied about with the growth of online shopping being cited as signalling the end of shopping as we traditionally know it. Here at Retail Maxim we thought it would be interesting to understand the motivations of UK shoppers who still shop in-store, such as how frequently they are shopping and what motivates them to shop in-store. Our aim is to get a bit more perspective on the situation.
Continue reading “What now for in-store shopping?”
It’s clear to all retail professionals that online shopping is showing huge growth. The convenience, competitive pricing and speed which online shopping offers appeals to lots of us. We have previously discussed how this affects stand alone retailers but it also begs the question of whether it affects shopping centres.
Continue reading “Do we still visit shopping centres?”
In a world of next day delivery and free delivery, a reliable and important service which is sometimes overlooked is click and collect. It’s a service which a number of large businesses run and structure a lot of their logistics around. But how often is it used and is it important to the consumer? As collection lockers are being installed in supermarkets and shopping centres, which see an opportunity to drive footfall, we also wanted to see if people are using these. We sent out a poll to a number of you to find out more…
Continue reading “Are customers using click and collect?”
Mystery shopping is a very rewarding job for some, and it can really work with those in need for a flexible yet reliable career. We are going to discuss the advantages of being a mystery shopper and what character traits you may need to be a successful one. You never know, you may be the perfect fit.
Also take part in our exclusive competition to win a FREE £30 Amazon voucher – More about the competition inside.
Continue reading “Top 5 advantages of being a mystery shopper”
It’s hard to ignore the impact that online shopping is having on retail and our shopping experiences, but is it necessarily for the better? A common retailing technique that is overlooked is matching the level of service provided in store with a fully equipped website. With this in mind, we put out a poll to find out how a retailers’ online presence affects a customer’s perception and potential sales. Continue reading “How do online stores affect retailers in the UK?”