Basing decisions on data

In recent times we have been undertaking several instore based Customer Exit Surveys to help our clients to gain feedback from their customers about very specific elements of their instore experience, to help inform decisions about the store.

For example, it may be that a client wants to gain feedback from their customers about a new style of store refit before the concept is rolled out to further stores.  Undertaking a short and focused Exit Survey, onsite, has the benefit of capturing customers as they leave the store, both those that have purchased and importantly those that have not.  This type of research does not have to cost the earth in order to gain a robust sample of customer feedback which is still fresh in their minds. Ultimately this type of focused and strategic feedback leads to businesses making decisions based on data rather anecdotal information or simply a hunch.

We are happy to speak with you about any specific requirements. Please email marketing@retail-maxim.co.uk for more information and to arrange a conversation with us.