It is a dilemma for all Centre Management, that the success of a Shopping Centre is contained in the hands of so many Retail Managers!
Each Manager and their respective companies maintain their own philosohpies regarding customer service - some excellent, some less so!
The challenge for Centre Management is to encourage all these participants to become members of the 'Centre Team' ensuring excellence in customer service and guarenteed footfall for everybody.
Retail Maxim's activites are centred on 2 core activities:
Mystery Visits - which monitor customer service in all units. The philosophy is carried forward through recognition and reward schemes.
Exit Surveys & Targeted Store Surveys - consult 'real' customers who have either bought or not, with a focused questionnaire to discover their views.
We have been working with Retail Maxim for 4 years to carry out intercept surveys across our portfolio of shopping centres. We have found them to be both extremely effective and efficient but also great value for money. The insights we gain from their bespoke surveys and accompanying analysis provides an unparalleled understanding of our visitors. Equally, the team are a pleasure to work with and we look forward to our continued collaboration with them.
Moor Hall Hotel and Spa have been using Retail Maxim mystery shopper services for a number of years. We receive great service at a reasonable price. Robert and his team are keen to help and assist in tailoring the questions and inspections to your specific needs and in line with what you are wanting to achieve. I can highly recommend their services.
Moor Hall Hotel & Spa (Best Western)
Trentham Shopping Village use Retail Maxim for mystery shopping and exit surveys. They are extremely efficient, proactive and their field team are professional and friendly. The reports are easy to analyse and are well-received and acted upon by our tenants. They look forward to our awards get together and really buy into the whole ethos of high customer service standards in the retail environment.
Trentham Shopping Village
Retail Maxim's care, consistency and attention to detail have produced comprehensive, objective and valuable feedback to our retail operation.
Russell & Bromley
Since we started with Retail Maxim the service scores that we have achieved are improving across the chain wave on wave. The Retail Maxim mystery shopping programme has assisted us in improving our customer service ensuring all of our customer's receive the shopping experience they deserve.
The service Retail Maxim has provided us has been really effective and excellent value for money. We have benefited from your expertise in retail metrics and monitoring 'service levels' and 'experience', which have now been integrated into our company KPIs.