Retail Mystery Shopping
Retail Mystery Shopping

Why Us?

Philosophy +
Experience +
Communication +
Technology +


Woman ShoppingOur CX measurement & development programmes will look at key customer contacts or 'moments of truth' that influence whether your customers will purchase your products, return and recommend to others.

As you would expect, we offer bespoke solutions to all manner of retail clients, from fashion and jewellery chains through to shopping centres. Our CX services range from ‘face to face’ Mystery Shopping, Omni-channel Mystery Shopping and Online Satisfaction Surveys through to Exit Surveys and Employee Engagement Surveys. Whether you are a newly started online retailer, an established chain of high street stores or a shopping centre, we can help to devise a suitable Customer Insight or Customer Service measurement programme for you.

Key benefits include elements such as

  • Understand missed sales opportunities and implement training for improvement
  • Identify areas of non-compliance to enable change to be instigated
  • Seek opportunities to improve the consumer journey and increase buying opportunities


We have been working with Retail Maxim for 4 years to carry out intercept surveys across our portfolio of shopping centres. We have found them to be both extremely effective and efficient but also great value for money. The insights we gain from their bespoke surveys and accompanying analysis provides an unparalleled understanding of our visitors. Equally, the team are a pleasure to work with and we look forward to our continued collaboration with them.

Ellandi LLP

Retail Maxim were extremely easy to deal with, guiding us through the process of undertaking Exit Surveys at our Retail Park and within the local town centre. The surveys were tailored to our specific requirements with the project being turned around quickly. Great service and insight was provided and all for a very competitive price.

Investec Argo

Moor Hall Hotel and Spa have been using Retail Maxim mystery shopper services for a number of years. We receive great service at a reasonable price. Robert and his team are keen to help and assist in tailoring the questions and inspections to your specific needs and in line with what you are wanting to achieve. I can highly recommend their services.

Moor Hall Hotel & Spa (Best Western)

Trentham Shopping Village use Retail Maxim for mystery shopping and exit surveys. They are extremely efficient, proactive and their field team are professional and friendly. The reports are easy to analyse and are well-received and acted upon by our tenants. They look forward to our awards get together and really buy into the whole ethos of high customer service standards in the retail environment.

Trentham Shopping Village

Retail Mystery Shopping
Retail Maxim's care, consistency and attention to detail have produced comprehensive, objective and valuable feedback to our retail operation.

Russell & Bromley

Since we started with Retail Maxim the service scores that we have achieved are improving across the chain wave on wave. The Retail Maxim mystery shopping programme has assisted us in improving our customer service ensuring all of our customer's receive the shopping experience they deserve.


The service Retail Maxim has provided us has been really effective and excellent value for money. We have benefited from your expertise in retail metrics and monitoring 'service levels' and 'experience', which have now been integrated into our company KPIs.

Realm Ltd

Retail Mystery Shopping