Mystery Shopping Criteria
Mystery Shopping Criteria
Mystery Shopping Criteria

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Mystery Shopper Criteria

If you are ready to apply please Click here

Wondering what it takes to become a Mystery Shopper? Though we do not require any educational qualifications, we do have a few requirements below:

Age Requirement: 

All Retail Maxim shoppers must be 18 years of age or older.

Internet Knowledge/Accessibility: 

It isn’t necessary for our Shoppers to be computer geniuses, nor do we require that you have your own computer. We just simply ask that you have Internet and email access to send results from your experiences.

Qualities we look for in our Shoppers –


‘Real’ customers will behave naturally in stores, using their own likes and dislikes along with their opinions. You are, in essence, 'acting' when you’re in store, posing as a customer, monitoring the store against set criteria which the client has requested. The briefing we provide for each assignment will provide full details about what you will need to do. Be as confident as possible and you’ll do brilliantly.


Your accuracy in these situations is essential in delivering a truthful and honest feedback report of your time in store. A high level of accuracy in your reports always leads to good completed assignments and a happy client. The reports which we produce as a result of your experiences in outlets are used to improve staff and store performance, so accuracy is paramount.


Being punctual and turning up on the specified date and time is requested in most cases and can be vital to the success of the assignment. It may be that the client has specifically selected this particular time for a reason; maybe due to the trade levels of the location. Whatever the client asks for, we must deliver. Not all assignments are time critical but whether it is or not will be made clear in your briefing.

Staying Calm

As with all experiences life, whether it be shopping, eating in a restaurant or many other issues, parts of the activity can cause stress, however it is important to remain calm and natural at all times whilst Mystery Shopping. 

Having a good memory

Possibly the most basic but essential quality in our Mystery Shoppers is having the ability to recap your experiences in each assignment with accuracy and clarity. Memorising certain details until you have the opportunity to write them down on your notes is key. Doing this incognito when you are away from the outlet is also important.

Access to a camera device/scanner: 

You will be required to upload a copy of your receipt for any purchases made and also, in some cases, a photograph as part of your completed report and will not be able to complete your assignment without this ability.

If you are ready to apply please Click here


We have been working with Retail Maxim for 4 years to carry out intercept surveys across our portfolio of shopping centres. We have found them to be both extremely effective and efficient but also great value for money. The insights we gain from their bespoke surveys and accompanying analysis provides an unparalleled understanding of our visitors. Equally, the team are a pleasure to work with and we look forward to our continued collaboration with them.

Ellandi LLP

Retail Maxim were extremely easy to deal with, guiding us through the process of undertaking Exit Surveys at our Retail Park and within the local town centre. The surveys were tailored to our specific requirements with the project being turned around quickly. Great service and insight was provided and all for a very competitive price.

Investec Argo

Moor Hall Hotel and Spa have been using Retail Maxim mystery shopper services for a number of years. We receive great service at a reasonable price. Robert and his team are keen to help and assist in tailoring the questions and inspections to your specific needs and in line with what you are wanting to achieve. I can highly recommend their services.

Moor Hall Hotel & Spa (Best Western)

Trentham Shopping Village use Retail Maxim for mystery shopping and exit surveys. They are extremely efficient, proactive and their field team are professional and friendly. The reports are easy to analyse and are well-received and acted upon by our tenants. They look forward to our awards get together and really buy into the whole ethos of high customer service standards in the retail environment.

Trentham Shopping Village

Mystery Shopping Criteria
Retail Maxim's care, consistency and attention to detail have produced comprehensive, objective and valuable feedback to our retail operation.

Russell & Bromley

Since we started with Retail Maxim the service scores that we have achieved are improving across the chain wave on wave. The Retail Maxim mystery shopping programme has assisted us in improving our customer service ensuring all of our customer's receive the shopping experience they deserve.


The service Retail Maxim has provided us has been really effective and excellent value for money. We have benefited from your expertise in retail metrics and monitoring 'service levels' and 'experience', which have now been integrated into our company KPIs.

Realm Ltd

Mystery Shopping Criteria