Mystery Shopping Criteria
Mystery Shopping Criteria
Mystery Shopping Criteria

Why Us?

Philosophy +
Experience +
Communication +
Technology +

Field Staff Criteria

If you are ready to apply please Click here

Wondering what it takes to become a member of our field team? Though we do not require any formal educational qualifications, we do have a few requirements below:

Age Requirement: 

All Retail field staff must be 18 years of age or older.

Internet Knowledge/Accessibility: 

It isn’t necessary for our Shoppers to be computer geniuses, nor do we require that you have your own computer. We just simply ask that you have Internet and email access to communicate with us.

Qualities we look for in our Surveyors and Mystery Shoppers


When undertaking surveys you will need to be confident and outgoing. This will encourage respondents to engage with you and run through the questions you have.

Where Mystery Shopping is concerned ‘Real’ customers will behave naturally in stores, using their own likes and dislikes along with their opinions. You are, in essence, 'acting' when you’re in store, posing as a customer, monitoring the store against set criteria which the client has requested.

In all cases, the briefing we provide for each assignment will provide full details about what you will need to do. Be as confident as possible and you’ll do brilliantly!


Your accuracy in these situations is essential in delivering a truthful and honest feedback from people you are interviewing or from time you have spent in a store or venue. A high level of accuracy in your reporting always leads to good completed assignments and happy clients. The reports and data which we produce as a result of your fieldwork are used in a myriad of ways by our clients, therefore accuracy is absolutely paramount.


Being punctual and turning up on a specified date and time is requested in most cases and can be vital to the success of the assignment. It may be that the client has specifically selected a particular time for a reason; maybe due to the footfall of the location. However, not all assignments are time critical but whether it is or not will be made clear in your briefing.

Staying calm and positive

As with all experiences in life, whether it be shopping, eating in a restaurant or many other issues, parts of the activity can cause stress, however it is important to remain calm, positive and natural at all times whilst undertaking Surveys or Mystery Shopping. 

Having a good memory / being methodical

Possibly the most basic but essential quality in our Mystery Shoppers is having the ability to recap your experiences with accuracy and clarity. Memorising certain details until you have the opportunity to write them down on your notes is key. Doing this incognito when you are away from the outlet is also important.

Memory does not play such a big role when undertaking Surveys because you will be recording responses as you go. Nonetheless, as already mentioned, a methodical approach will be required to ensure the accuracy of the responses you are recording.

Access to a camera device/scanner: 

Where Mystery Shopping is concerned you will be required to upload a copy of your receipt for any purchases made and also, in some cases, a photograph as part of your completed report and you will not be able to complete your assignment without this ability.

If you are ready to apply please Click here


Thank you so much for a job well done! The whole team at Retail Maxim have been so professional and incredibly helpful, working at pace during trying times in a global pandemic. Keep up the great work!

Heart of England Co-operative

We have been working with Retail Maxim for 4 years to carry out intercept surveys across our portfolio of shopping centres. We have found them to be both extremely effective and efficient but also great value for money. The insights we gain from their bespoke surveys and accompanying analysis provides an unparalleled understanding of our visitors. Equally, the team are a pleasure to work with and we look forward to our continued collaboration with them.

Ellandi LLP

Retail Maxim were extremely easy to deal with, guiding us through the process of undertaking Exit Surveys at our Retail Park and within the local town centre. The surveys were tailored to our specific requirements with the project being turned around quickly. Great service and insight was provided and all for a very competitive price.

Investec Argo

Moor Hall Hotel and Spa have been using Retail Maxim mystery shopper services for a number of years. We receive great service at a reasonable price. Robert and his team are keen to help and assist in tailoring the questions and inspections to your specific needs and in line with what you are wanting to achieve. I can highly recommend their services.

Moor Hall Hotel & Spa (Best Western)

Trentham Shopping Village use Retail Maxim for mystery shopping and exit surveys. They are extremely efficient, proactive and their field team are professional and friendly. The reports are easy to analyse and are well-received and acted upon by our tenants. They look forward to our awards get together and really buy into the whole ethos of high customer service standards in the retail environment.

Trentham Shopping Village

Mystery Shopping Criteria
Retail Maxim's care, consistency and attention to detail have produced comprehensive, objective and valuable feedback to our retail operation.

Russell & Bromley

Since we started with Retail Maxim the service scores that we have achieved are improving across the chain wave on wave. The Retail Maxim mystery shopping programme has assisted us in improving our customer service ensuring all of our customer's receive the shopping experience they deserve.


The service Retail Maxim has provided us has been really effective and excellent value for money. We have benefited from your expertise in retail metrics and monitoring 'service levels' and 'experience', which have now been integrated into our company KPIs.

Realm Ltd

Mystery Shopping Criteria
Developed by Strategy Plus