The shift in retail patterns continues to take a painful toll on High Street retail but it also presents a huge opportunity to rebalance the core of our towns away from retail dominance and back to a place with a rich mix of uses where people live, play and work ...plus shop. As every town and high street is different, there can be no ‘one fits all approach’ to regeneration and placemaking. Therefore, to help understand how town centres are meeting current and future requirements there has never been a more important time for Town Centre Managers, Councils, and Planning Consultants to undertake Customer Insight. This will allow data to be put at the heart of decision making to shape strategic direction and assist in future proofing town centres.
This is where Retail Maxim's Customer Exit & Intercept Surveys can help. By speaking ‘face to face’ with the local population with a short and focused survey, crucial input can be gained. Key benefits include using Customer Insight gathered from Customer Survey data to:
· Improve & evolve town centres
· Inform marketing decisions to drive footfall & revenue
· Inform investment decisions
· Meet both current and future needs
· Gain a deeper understanding of a town centre and its particular requirements
We have been working with Retail Maxim for 4 years to carry out intercept surveys across our portfolio of shopping centres. We have found them to be both extremely effective and efficient but also great value for money. The insights we gain from their bespoke surveys and accompanying analysis provides an unparalleled understanding of our visitors. Equally, the team are a pleasure to work with and we look forward to our continued collaboration with them.
Retail Maxim were extremely easy to deal with, guiding us through the process of undertaking Exit Surveys at our Retail Park and within the local town centre. The surveys were tailored to our specific requirements with the project being turned around quickly. Great service and insight was provided and all for a very competitive price.
Moor Hall Hotel and Spa have been using Retail Maxim mystery shopper services for a number of years. We receive great service at a reasonable price. Robert and his team are keen to help and assist in tailoring the questions and inspections to your specific needs and in line with what you are wanting to achieve. I can highly recommend their services.
Moor Hall Hotel & Spa (Best Western)
Trentham Shopping Village use Retail Maxim for mystery shopping and exit surveys. They are extremely efficient, proactive and their field team are professional and friendly. The reports are easy to analyse and are well-received and acted upon by our tenants. They look forward to our awards get together and really buy into the whole ethos of high customer service standards in the retail environment.
Trentham Shopping Village
Retail Maxim's care, consistency and attention to detail have produced comprehensive, objective and valuable feedback to our retail operation.
Russell & Bromley
Since we started with Retail Maxim the service scores that we have achieved are improving across the chain wave on wave. The Retail Maxim mystery shopping programme has assisted us in improving our customer service ensuring all of our customer's receive the shopping experience they deserve.
The service Retail Maxim has provided us has been really effective and excellent value for money. We have benefited from your expertise in retail metrics and monitoring 'service levels' and 'experience', which have now been integrated into our company KPIs.