Why is using a mystery shopping service important?

What importance does mystery shopping hold today?

As we all know, mystery shopping is process of going into a physical store and evaluating the overall performance of the employees. The mystery shopper goes in pretending to be a simple shopper, visiting the store for the purpose of purchasing an item. This shopper is either employed by the store or an external company, assessing the employee performance and submitting a report.

There’s no specific requirements essential to become a mystery shopper, as you don’t need to hold a certain appearance, qualification or manner, you’re simply blending in with all of the other shoppers. Those who hold a massive flair and passion for the field will enhance the levels of customer service in the store and these people are requested highly in the service.

Although being a mystery shopper is incredibly fun, it’s good to remember that mystery shopping is still a serious business, one that’s clearly structured to aid the service of stores around the world. It’s important to hold a few traits in order to deal with the mystery shopping process, like reliability, professionalism and levels of trust you can offer a company. Apart from these traits, you should remember that shoppers should have a way of transportation, literate skills and good memory.

Mystery shoppers don't require specific traits
Mystery shoppers don’t require specific traits

The stores that use mystery shopping are using this to massively boost their sales by improving their levels of customer satisfaction through improved customer service. Mystery shoppers are hired in order to increase the sales of the store by giving employees pointers on how to improve their performance. The service is not only useful for evaluating the performance of the staff, it’s also vital for checking the service available to customers from their business rivals. You can compare the two levels of customer service to find areas that need improvement or changing. This allows the problems to be rectified faster than usual, increasing the number of customers visiting the store through word of mouth recommendations, boosting the sales massively for businesses nationwide.

Before considering hiring a mystery shopping service, you should take a look at the existing level of service that’s already in place at the business. This will give you an insight into what needs boosting in your business, so doing your own research is good preparation for the shopping service. If you conduct an audit of the employees, you’ll be sure to receive a look into their work performance, but don’t tell them about the incoming mystery shopper service. Doing so will affect the results, as they’ll be extra alert in their service, causing inaccuracies in the findings.

So, what do you think? Would you be interested in a mystery shopping service?

If you are, please visit our website here or call us on 0844 875 5505 for more info!