Working as a mystery shopper

It is possible that in some point of your life you’ve been standing in a queue at a retail store next to a mystery shopper.

They’ll be hard to spot, seemingly shopping for a night out for essentials, but what they are doing is taking mental notes of the stores’ appearance, cleanliness, and service of the store.

There are roughly 50,000 mystery shopping trips carried out every month in the UK, as stated by the Mystery Shopping Providers Association (MSPA), and as more and more spending takes place online, the demand for mystery shoppers is increasing.

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Film your shopping experience!

Video mystery shopping isn’t all that different to regular mystery shopping, the only difference is that it is filmed.

Video Mystery Shopping

Like mystery shopping, video mystery shopping is incredibly effective for management to get the whole consumer experience. It can also be utilised for any coaching, monitoring or training that needs to be done.

How is video mystery shopping conducted?

The shopper will need a button or pinhole video camera that has a microphone built in and a recorded that has a Secure Digital (SD) card. It would then replace a button on the person’s clothing, preferably a dark coloured shirt or blouse that can easily hide a camera.

There is a possibility you may need to fiddle with the camera beforehand to find a suitable, comfortable position for the camera to sit in and stay in.

Once you arrive at your destination to carry out a video shop, turn on the camera and ensure it’s recording, then state your name, the time and date, and the location for your records before leaving your car, or in a private place. After completing your shop, do not turn off the camera until you are in the car, or, again, in a private place.

Following this, upload the video to the specified location as allocated by the company you are working for.

Retail Maxim can provide you with the latest digital recording equipment to ensure that the highest quality visual and audio feedback is received.

Visit our website for further information about our video mystery shopping service!

Using mystery shopping to improve your business

Businesses are constantly looking for ways to improve their customer service.

For a business to grow and excel in customer satisfaction, it is important to measure the customer buying experience in an objective manner.

Key elements to success

Mystery shopping is something that allows businesses to acquire feedback on their service from the perspective of the customer. It’s a handy tool that can evaluate the performance of a work team’s customer care, their performance level, training budgets and company mission statements delivery to the core customer sector.

Analyse competitors

Mystery shopping can be utilised for analysing your competitors as potential buyers, essential for well-established companies. Mystery shopping also allows you to gain better knowledge of your competitors, along with their pricing structure and their U.S.P.
It is possible to identify a niche market that may not be occupied by any of your competitors.

Review internal processes and procedures

You will be able to view your customer’s buying experience and the services can offer you the help of documenting a step by step process of purchasing your business’s services and/or products.
It also enables you to detect any issues and make changes to your customer care charter for the benefit of your customers.

Evaluate workers

While mystery shopping is mainly beneficial for customer service, it can also be used as a training aid for your employees. It will expose their professionalism, helpfulness, integrity and knowledge of the business during the buying process.
Customers are not only purchasing your services, they are also purchasing your team and credibility.

Mystery shopping is effective at analysing and evaluating your business’s approach to customers.

Retail Maxim is a mystery shopping company having mystery shopping jobs available across the country.

Is mystery shopping a real job?

It is likely that you are aware of mystery shopping, however, many do no know how mystery shopping is keeping costs in check for the average consumer.

Mystery Shopping Jobs
Mystery shopping is keeping costs in check for the average consumer

Branding

A common task that is assigned to mystery shoppers is checking for brand integration. Seen more frequently in businesses that have had a change in ownership.

The idea is for feedback from the shopper will give the chain owners a sense of how the brand’s identity is translating at the customer’s level. This is a way of saving money as it ensures you are getting what you pay for, as an example, you should not be paying the price of a four-star hotel room that displays the branding of a three-star chain.

Customer service

Recently, businesses have started to pay attention to how they treat their customers.
Companies that use mystery shoppers to audit customer care will benefit from that information to tweak their processes so to be more customer friendly, thus, gaining that extra expenditure of 13% consumers are willing to spend because they received great customer service.

The bottom line

Mystery is shopping is much more than the perks of gaining free food and getting paid for shopping.
It’s a tough role as shoppers will need to a detailed eye and note down everything about their experience, the description filling pages – all of this documentation is for the store owners to use for process improvements.
As long as there is a variety of choice in the places to shop, you ultimately can spend the money how you see fit.
Mystery shoppers grant you to stretch the pound by slimming the possible risk any bad experience could happen in the beginning.

Please visit our mystery shopping jobs page if you think you have what it takes to become a mystery shopper, or if you’d like to know more about the role.

Retail Maxim is a mystery shopping company.